I saw an advertisement in a magazine this morning from Ford Motor Company. The ad features two young girls and uses that image as an indication that Ford is thinking of the future with alternative energy. I was expecting to read in a Ford ad about E85 vehicles, which it did mention; it is manufacturing more than 250,000 vehicles this year that run on E85. However, before that, the ad mentioned that it is developing vehicles that have 500 miles/gallon fuel efficiency. This blew me away as I have never seen one T.V. commercial or any other mention by Ford of a vehicle that can get this type of gas mileage. On the other hand, I have seen Ford E85 commercials countless times. With the exception of certain vehicles, like the Ford Escape hybrid, Ford is not known for having the most fuel efficient vehicles. For this reason, I was amazed that it was building vehicles that get almost 30 times the gas mileage of some of their SUVs. I wonder, though, how this will be achieved and how close we are to seeing cars on the lot with this gas mileage. How about mass-marketing vehicles that can even get 60-70 miles/gallon? Right now, only the Toyota Prius comes close to that. If Ford can manufacture vehicles that get 500 miles/gallon, then there seems to be no excuse for failing to have better gas mileage at this point on the most popular vehicles, including SUVs. Can't the technology that is being used to build the 500 miles/gallon cars transform the 17 miles/gallon SUVs into at least 30 miles/gallon in the meantime? I guess it all depends on what technology Ford is using for these highly fuel-efficient vehicles--Is it part E85? Hydrogen? Something else? The ad doesn't say. If Ford is doing such great things, why don't they toot their horn a bit more? I guess time will tell what the 500 miles/gallon vehicles are all about.
Wednesday, October 18, 2006
About Me
- Name: Elizabeth
- Location: Newburgh, Indiana, United States
I care a lot about making sure our kids will have a good, healthy world to live in when they are older. I have two children, one with special needs, so keeping their world safe is really important to me.
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